Retirement

Complete Support and Training will be provided

REVOLUTIONARY HOME SERVICES AUTOMATED LEAD PLATFORM WITH AWARD-WINNING POOL BUSINESS AS PROOF OF CONCEPT

This is a lot more than a commercial and residential pool construction, renovation and equipment sales company—it’s a marketing and automation technology company with a powerful, proven platform and swimming pools is its current vertical.

At the core of this business is a proprietary, scalable, custom-built ActiveCampaign-based software system that fully automates lead generation, qualification, and proposal delivery. This cloud-based platform enables 80% of customers to complete their entire transaction—from lead to proposal to sale—entirely online without ever speaking to a representative. Proposals are automatically generated and delivered in under 2 seconds, giving the company a major speed and efficiency advantage over traditional service models.

While the current application of this technology is in the pool construction space—where it has fueled a thriving business across five states—the real opportunity lies in extending this platform to virtually any home service vertical: roofing, landscaping, HVAC, remodeling, fencing, solar, and more.

Software-Driven Business Model

• Proprietary ActiveCampaign CRM Automation Platform
  Custom-built software integrates lead gen, proposal delivery, client communication, task tracking, and branded contracts—all accessible via desktop or mobile.
• Geospatial Technology Integration
  Accurately calculates project measurements and generates proposals using GPS mapping—no site visit required.
• Instant Proposal System
  2-second turnaround from inquiry to proposal—completely automated and scalable.
• Scalable to Any Service Business
  While currently tailored to pool construction, this system can be white-labeled or licensed across other industries.
• 80% of Sales are Hands-Free
  Most customers never speak to a salesperson—this is a fully digital customer experience.

Current Business: Leading Pool Construction Brand

The pool construction company, founded in the 1950s, is a highly respected brand in Maryland, New Jersey, Pennsylvania, Delaware, and Virginia. It serves as a live demonstration of the software’s power, with award-winning service and explosive digital growth fueled entirely by the platform.

• Full-service construction: Residential and commercial pools (vinyl and gunite)
• Pool renovations, repairs, and equipment upgrades
• Weekly maintenance, seasonal openings/closings, and chemical supply
• Recently began franchising with national expansion opportunities
• Recognized by Aqua Magazine as one of America’s top pool companies

Marketing & Customer Acquisition

• Industry-leading website with high organic traffic and conversion rates
• Precision-targeted social media retargeting and AI-driven email automation
• Real-time analytics and lead scoring
• Decades of consumer behavior insights built into every marketing sequence

Financial Highlights & Competitive Advantages

• High-margin business with multiple recurring revenue streams
• Low overhead due to automation and virtual processes
• Minimal physical footprint or staffing needs
• Strong, established reputation with 70+ years of history
• Positioned for massive scale through platform licensing, franchising, or private-label partnerships

This is a rare opportunity to acquire a tech-enabled, highly-automated marketing platform already proven in a high-ticket service industry—with limitless expansion potential across all home services.

A family-owned and operated business with over 70 years of experience spanning 4 generations in the residential, commercial, and institutional pool markets.  Company has been recognized as one of America’s Top Pool Companies by Aqua Magazine and has received honors for its design and engineering work.

Company has a well-earned reputation of maintaining the best website in the pool services space centered around an incredible knowledge base of information including Building, Renovation, Repair & Maintenance, Equipment & Features. 

Company’s services are historically based on reputation which include reliability and quality of work and selling and installing state-of-the-art products that are dependable and produce family-centric oases for efficient commercial pool environments as a result.

Prior business experience is a plus.

Limited

Unlimited 

Negotiable